Mobile Site Development

Neilson has recently come to the conclusion that mobile Internet websites are growing 30% every year. By 2013, there are to be an estimated 134 million mobile web surfers, just in the United States alone. In 2009, there were 73.7 million mobile web users. As you can see, it is becoming ever more important for a growing business to have an easy to use mobile site for prospective clients. Not convinced? Take a look at the following facts:

Google separately indexes mobile website content. This means it is easier to rank a mobile site due to the fact that mobile sites are in their beginning stages. Therefore, the sooner a business gets a mobile site, the higher their chance of getting a great ranking.
One in five Americans is use mobile internet as a primary means of web surfing. Mobile web use is definitely on the rise. Take the preemptive advantage over competition and get started early.
20% of all United States households only use mobile. It is estimated that with the rising trend in mobile use, in the years to come mobile internet will overtake desktop internet in number of users.
$1.6 billion purchased from mobile devices in 2009. With the purchasing power of mobile ever increasing, mobile sites offer an access to this billion dollar industry.
Mobile marketing and advertising is exploding and is going to hit $3 billion by 2012. Advertising spend gives analysts a good indicator of where an industry is headed. Given this rising estimate, it is quite clear that the Mobile segment is going to be highly significant. Moreover, a recent Comscore study reveals that 25% of mobile phone users participate in at least one (and up to 10) SMS (text) marketing program monthly.
The use of mobile coupons. In the fragile economy, customers are looking for more deals. Mobile coupons, are a convenient, easy to access way for the increasing number of mobile users to seek out and redeem these deals, ultimately saving money. The use of QR codes is also seen to be increasing for mobile sites.
Big brands are going mobile. Big franchises are making mobile web a serious part of their spend in 2012 and have been doing so for the past two years. Recently, fast food chains like Burger King, Subway, Taco Bell, and Pizza Hut have launched texting promotions, mobile sites, and apps that enable customers advantages for using mobile. Big brands such as Wal-Mart, Best Buy and Target sent holiday text alerts and built mobile sites and apps in the last year. These applications have allowed consumers to order products, read reviews, send gift hints to friends, text early wake-up calls, and conduct a slew of other services typically only available online.

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